Advertising and integrated brand promotion (Record no. 2646)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00492nam a22001811a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131501580 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Cutter number | O38 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | O`Guinn, Thomas C. |
| 9 (RLIN) | 1773 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Allen, Chris T. |
| 9 (RLIN) | 1774 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Semenik, Richard J. |
| 9 (RLIN) | 26448 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and integrated brand promotion |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Australia |
| Name of publisher, distributor, etc. | Thomson South-Western |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent (Pages) | xlviii, 781p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MANAGEMENT - ADVERTISING |
| 9 (RLIN) | 62219 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| creator borrowernumber | 1 |
| creator name | Admin Admin |
| modifier borrowernumber | 1 |
| modifier name | Admin Admin |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Reference Collection | Main Library | Main Library | Reference Section (3rd FLOOR) | 18/02/2009 | 543889 | 659.1 O38 | 543889 | 17/07/2022 | 17/07/2022 | Reference Books |