Advertising and integrated brand promotion
O`Guinn, Thomas C.
Advertising and integrated brand promotion - 4rd ed. - Australia Thomson South-Western 2006 - xlviii, 781p.
9788131501580
MANAGEMENT - ADVERTISING
659.1 / O38
Advertising and integrated brand promotion - 4rd ed. - Australia Thomson South-Western 2006 - xlviii, 781p.
9788131501580
MANAGEMENT - ADVERTISING
659.1 / O38