000 00469nam a22001451a 4500
020 _a9780787903268
041 _aeng
082 _a658.8
_bH26
100 _aHerron, Douglas B.
_950434
245 _aMarketing nonprofit programs and services
_bproven and practical strategies to get more customers, members, and donors
260 _aSan Francisco
_bJossey-Bass
_c1997
300 _axviiii, 282p.
650 _aMARKETING- NONPROFIT ORGANIZATIONS
_950435
942 _cRB
_2DDC
999 _c49998
_d49998
945 _a1
_bAdmin Admin
_c1
_dAdmin Admin