000 | 00492nam a22001811a 4500 | ||
---|---|---|---|
020 | _a9788131501580 | ||
041 | _aeng | ||
082 |
_a659.1 _bO38 |
||
100 |
_aO`Guinn, Thomas C. _91773 |
||
245 | _aAdvertising and integrated brand promotion | ||
250 | _a4rd ed. | ||
260 |
_aAustralia _bThomson South-Western _c2006 |
||
300 | _axlviii, 781p. | ||
650 |
_aMANAGEMENT - ADVERTISING _962219 |
||
700 |
_aAllen, Chris T. _91774 |
||
700 |
_aSemenik, Richard J. _926448 |
||
942 |
_cRB _2DDC |
||
999 |
_c2646 _d2646 |
||
945 |
_a1 _bAdmin Admin _c1 _dAdmin Admin |