000 00492nam a22001811a 4500
020 _a9788131501580
041 _aeng
082 _a659.1
_bO38
100 _aO`Guinn, Thomas C.
_91773
245 _aAdvertising and integrated brand promotion
250 _a4rd ed.
260 _aAustralia
_bThomson South-Western
_c2006
300 _axlviii, 781p.
650 _aMANAGEMENT - ADVERTISING
_962219
700 _aAllen, Chris T.
_91774
700 _aSemenik, Richard J.
_926448
942 _cRB
_2DDC
999 _c2646
_d2646
945 _a1
_bAdmin Admin
_c1
_dAdmin Admin