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Reference Books
The essence of marketing research by
  • Chisnall, Peter M
Language: English
Publication details: New Delhi Prentice-Hall 2000
Availability: Items available for loan: Main Library (1)Collection, call number: Reference Collection 658.83 C33.

Permanent Reference  Books
Essentials of marketing research by
  • Proctor, Tony
Language: English
Publication details: London Pitman Publishing 1997
Availability: Items available for loan: Main Library (1)Collection, call number: Lending Collection 658.83 P65.

Reference Books
Essentials of marketing research by
  • Hawkins, Del I
  • Tull, Donald S
Language: English
Publication details: New York Macmillan Publishing Co. 1994
Availability: Items available for loan: Main Library (1)Collection, call number: Reference Collection 658.83 H18.

Reference Books
Exploring marketing research by
  • Zikmund, William G
Language: English
Publication details: Australia Thomson South-Western 2003
Availability: Items available for loan: Main Library (1)Collection, call number: Reference Collection 658.83 Z34.

Reference Books
Market models a guide to financial data analysis by
  • Alexander, Carol
Language: English
Publication details: Chichester John Wiley & Sons 2001
Availability: Items available for loan: Main Library (4)Collection, call number: Reference Collection 658.83 A42, ...

Lending  Books
Market research and analysis by
  • Lehmann, Donald R
Language: English
Publication details: Homewood (illinois) Richard D. Irwin 1979
Availability: Items available for loan: Main Library (1)Collection, call number: Lending Collection 658.83 L23.

Reference Books
The market research toolbox a concise guide for beginners by
  • McQuarrie, Edward F
Language: English
Publication details: Thousand Oaks Sage 1996
Availability: Items available for loan: Main Library (1)Collection, call number: Reference Collection 658.83 M16.

Lending  Books
Marketing research by
  • Luck, David J
  • Rubin, Ronald S
Edition: 7th ed.
Language: English
Publication details: New Delhi Prentice Hall of India 1996
Availability: Items available for loan: Main Library (2)Collection, call number: Lending Collection 658.83 L81, ...

Lending  Books
Marketing research a practical approach for the new millennium by
  • Hair, Joseph F
  • Bush, Robert P
  • Ortinau, David J
Language: English
Publication details: Boston Irwin 2000
Availability: Items available for loan: Main Library (1)Collection, call number: Lending Collection 658.83 H13.

Reference Books
Marketing research an applied approach by
  • Kinnear,Thomas C
  • Taylor,James R
Edition: 4th
Language: English
Publication details: New York McGraw-hill, Inc. 1991
Availability: Items available for loan: FGS Library (1)Collection, call number: Reference Collection 658.83 K35.

Lending  Books
Marketing research an applied orientation by
  • Malhotra, Naresh K
  • Dash, Satyabhusan
Edition: 6th ed.
Language: English
Publication details: Delhi Pearson 2011
Availability: Items available for loan: Main Library (3)Collection, call number: Lending Collection 658.83 M14, ...

Lending  Books
Marketing research measurement and method by
  • Tull, Donald S
  • Hawkins, Del I
Edition: 6th ed
Language: English
Publication details: New Delhi Prentice-Hall 1998
Availability: Items available for loan: Main Library (2)Collection, call number: Lending Collection 658.83 T84, ...

Reference Books
Marketing research measures of marketing constructs by
  • Warnakulasooriya, Neville
Language: English
Publication details: [Colombo] Neville Warnakulasooriya
Availability: Items available for loan: FGS Library (5)Collection, call number: Reference Collection 658.83 W16, ... Main Library (1)Collection, call number: Reference Collection 658.83 W16.

Lending  Books
Marketing research text and cases by
  • Boyd, Harper W
  • Stasch, Stanley F
  • Westfall, Ralph
Edition: 5th ed.
Language: English
Publication details: Home wood (Illinois) Richard D. 1981
Availability: Items available for loan: Main Library (2)Collection, call number: Lending Collection 658.83 B59, ...

Lending  Books
Marketing research text and cases by
  • Boyd, Harper W
  • Stasch, Stanley F
  • Westfall, Ralph
Edition: 6th ed.
Language: English
Publication details: Homewood Illinois Irwin 1985
Availability: Items available for loan: Main Library (1)Collection, call number: Lending Collection 658.835 B59.

Reference Books
Marketing research within a changing information environment by
  • Hair, Joseph F
  • Bush, Robert P
  • Ortinau, David J
Edition: 2nd ed.
Language: English
Publication details: New Delhi Tata McGraw-Hill 2000
Availability: Items available for loan: Main Library (1)Collection, call number: Reference Collection 658.83 H13.

Lending  Books
The marketing research guide by
  • Stevens, Robert E
  • et al
Language: English
Publication details: New Delhi Viva Books 2000
Availability: Items available for loan: Main Library (4)Collection, call number: Lending Collection 658.83 M16, ...

Reference Books
Scientific marketing research by
  • Albaum, Gerald
  • Venkatesan, M
Language: English
Publication details: New York Free Prees 1971
Availability: Items available for loan: Main Library (1)Collection, call number: Reference Collection 658.83 A 41.

Reference Books
The ultimate guide to strategic marketing real world methods for developing successful, long-term marketing plans by
  • Hamper, Robert J
Language: English
Publication details: New York McGraw 2014
Availability: Items available for loan: Main Library (1)Collection, call number: Reference Collection 658.802 H15.

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