Kim, W.Chan <br/><br/>
Blue ocean strategy  how to creat uncontested market space and make the competition irrelevant 

 - Boston  Harvard Business School Publishing Corporation  2005 
 - xv, 240p. 
<br/><br/><label>ISBN: </label>9781591396192 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKET SEGMENTATION<br/>NEW PRODUCTS
<br/><br/><label>Dewey Class. No.: </label>658.8  / K35