Ricks, David <br/><br/>
Big business blunders  mistakes in multinational marketing 

 - Homewood, Ill  Dow Jones - Irwin  1982 
 - x, 158p. 
<br/><br/><label>ISBN: </label>9780870942907 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT - MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / R31