McCarthy, Jerome <br/><br/>
Basic marketing  a managerial approach 

 - 8th ed 
 - Homewood  Richard D. Irwin  1984 
 - xvii, 841p. 
<br/><br/> 3 Copies 
<br/><br/><label>ISBN: </label>9780256030198 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / M11