Doyle, Peter <br/><br/>
Value - based marketing  marketing strategies for corporate growth and shareholder value 

 - Chichester  John Wiley & Sons  2000 
 - xii, 370p. 
<br/><br/><label>ISBN: </label>9780471877271 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / D59