Kerin, Roger A. <br/><br/>
Strategic marketing problems  cases and comments 

 - Boston  Allyn and Bacon  1978 
 - xii, 427p. 
<br/><br/><label>ISBN: </label>9780205059805 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / K26