Cravens, David W. <br/><br/>
Strategic marketing management cases 

 - 5th 
 - Chicago  Irwin  1983 
 - xvi, 715p. 
<br/><br/><label>ISBN: </label>9780256136890 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / C61