Cravens, David W. <br/><br/>
Strategic marketing 

 - 6th ed 
 - Boston  McGraw-Hill  2000 
 - xvi, 752p. 
<br/><br/><label>ISBN: </label>9780071169417 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.802  / C61