Cravens, David W. <br/><br/>
Strategic marketing 

 - Homewood, Ill  Richard D. Irwin  1982 
 - xv, 456p. 
<br/><br/><label>ISBN: </label>9780256026450 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / C61