Readings and cases in basic marketing 

 - 4th ed. 
 - Homewood  Richard D. Irwin  1984 
 - xiii, 387p. 
<br/><br/><label>ISBN: </label>9780256031317 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / R21