McCarthy, E. Jerome <br/><br/>
Reading and cases in basic marketing 

 - Homewood  Richard D. Irwin  1984 
 - xiii, 387p. 
<br/><br/><label>ISBN: </label>025603132 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANGEMENT<br/>MARKENTING
<br/><br/><label>Dewey Class. No.: </label>658.8  / R21