Kincaid, William M <br/><br/>
Promotion  products, services, and ideas 

 - 2nd ed 
 - New York  Macmillan  1990 
 - x, 403p. 
<br/><br/><label>ISBN: </label>9780029462416 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT - MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.82  / K35