Kotler, Philip <br/><br/>
Principles of marketing 

 - 15th ed. 
 - India  Pearson India Education Services Pvt. Ltd.  2014 
 - xxiii, 732p. 
<br/><br/><label>ISBN: </label>9789332558472 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / K57