Kotler, Philip <br/><br/>
Principles of marketing 

 - 12th ed. 
 - New Delhi  Prencitc-Hall of India  2008 
 - xxiv, 599p. [various pages] 
<br/><br/><label>ISBN: </label>9788120332928 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / K57