Kotler, Philip <br/><br/>
Principles of marketing 

 - 10th ed. 
 - Delhi  Pearson  2004 
 - xxix, 661p. 
<br/><br/><label>ISBN: </label>9788129702012 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / K57