Kotler, Philip <br/><br/>
Principles of marketing 

 - 11th ed. 
 - New Delhi  Prentice-Hall  2006 
 - 671p. 
<br/><br/><label>ISBN: </label>9788177581072 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT - MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / K57