Kotler, Philip <br/><br/>
Principles of marketing 

 - 7th ed. 
 - New Delhi  Prentice-hall of India pvt,Ltd  1996 
<br/><br/><label>ISBN: </label>9788120310773 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT-MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / K57