Kotler, Philip <br/><br/>
Principles of marketing 

 - 7th ed. 
 - New Jersey  Prentice Hall  1996 
 - xviii, 712, [135]p. 
<br/><br/><label>ISBN: </label>9780132286855 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT - MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / K57