Kotler, Philip <br/><br/>
Principles of marketing 

 - 6th ed. 
 - New Delhi  Prentice-Hall  1995 
 - xix, 692, [50]p. 
<br/><br/><label>ISBN: </label>9788120309302 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / K57