Kotler, Philip <br/><br/>
Markting management  analysis, planning, implementation, and control 

 - 9th ed. 
 - Inc.  New Jersey  Prentice-Hall  1997 
 - xxxvii, 789, [35]p. 
<br/><br/><label>ISBN: </label>9788120311787 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / K57