Kotler, Philip <br/><br/>
Marketing management  analysis planning implementation and control 

 - 9th ed. 
 - New Delhi  Prentice-Hall of India  1997 
 - xxxvii, 789 [49]p. 
<br/><br/><label>ISBN: </label>9788120311787 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / K57