Kotler, Philip <br/><br/>
Marketing management  analysis, planning, and control 

 - 5th ed. 
 - New Delhi  Prentice Hall of India  1984 
 - xxi, 792p. 
<br/><br/> (2 copies) 
<br/><br/><label>ISBN: </label>9780876923542 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / K57