Kotler, Philip <br/><br/>
Marketing management  analysis, planning, implementation and control 

 - 9th ed. 
 - New Jersey  Prentice Hall  1997 
 - xl, 789, [40]p. 
<br/><br/><label>ISBN: </label>9780132613637 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / K58