Kotler, Philip <br/><br/>
Marketing management  analysis, planning, implementation and control 

 - 8th ed. 
 - New Delhi  Prentice-Hall  1994 
 - xxix, 801p. 
<br/><br/><label>ISBN: </label>9788120308770 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / K57