Kotler, Philip <br/><br/>
Marketing management  analysis, planning, and control 

 - 4th ed 
 - New Delhi  Prentice-Hall  1980 
 - xi, 722p. 
<br/><br/><label>ISBN: </label>9780876920534 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / K57