Kotler, Philip <br/><br/>
Marketing management  analysis, planning, implementation and control 

 - 7th ed. 
 - New Delhi  Prentice-Hall  1991 
 - xxv,756p. 
<br/><br/> Acc.No. 430797 PR 
<br/><br/><label>ISBN: </label>9780876926840 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / K57