Kotler, Philip <br/><br/>
Marketing management 

 - 15th ed. 
 - India  Pearson India Education  2016 
 - xxvi, 756p. 
<br/><br/><label>ISBN: </label>9789332557185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / K57