Kotler, Philip <br/><br/>
Marketing management 

 - 12th ed. 
 - New Deihi  Prentice-hall of India (pvt.) Ltd.  2005 
 - xxxvii, 729,[45]p. 
<br/><br/><label>ISBN: </label>9788120327993 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT - MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / K57