Kotler, Philip <br/><br/>
Marketing management 

 - 10th ed. 
 - New Delhi  Prentice-Hall  2000 
 - xxxi, 717, 131p. 
<br/><br/> Millennium edition 
<br/><br/><label>ISBN: </label>9788120316096 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / K57