Lipson, harry A. <br/><br/>
Marketing fundamentals  text and cases 

 - New York  John Wiley & Sons  1974 
 - xiii, 576p. 
<br/><br/><label>ISBN: </label>9780471541059 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / L46