Lancaster, Geoff <br/><br/>
Marketing fundamentals 

 - Oxford  Butterworth  1994 
 - ix, 162p. 
<br/><br/><label>ISBN: </label>0750619986 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / L15