Kotler, Philip <br/><br/>
Marketing essentials 

 - Englewood Cliffs  Prentice-Hall  1984 
 - xix, 556p. 
<br/><br/><label>ISBN: </label>9780135572320 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / K57