Churchill, Gilbert <br/><br/>
Marketing  creating value for customers 

 - 2nd ed 
 - Boston  Irwin/McGraw Hill  1998 
 - xxiv, 630p. 
<br/><br/> 0072369221 - (pbk) 
<br/><br/><label>ISBN: </label>9780256228779 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / C38