Pride, William M. <br/><br/>
Marketing  concepts and strategies 

 - 9th ed. 
 - Boston  Houghton Mifflin  1995 
 - xxx, 753p. 
<br/><br/><label>ISBN: </label>9780395707463 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / P63