Blythe, Jim <br/><br/>
Marketing communications 

 - Delhi  Addison Wesley Longman  2000 
 - xi, 252p. 
<br/><br/><label>ISBN: </label>9788178081229 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMERCE<br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.802  / B49