McDaniel, Carl <br/><br/>
Marketing  an integrated approach 

 - New York  Harper & Row  1979 
 - xiv, 544p. 
<br/><br/><label>ISBN: </label>9780060443559 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / M12