Evans, Joel R. <br/><br/>
Marketing 

 - 5th ed. 
 - New York  Macmilla  1992 
 - xxvii, 737p. (A1-A62, I1-I33) 
<br/><br/><label>ISBN: </label>9780023342509 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / E81