Kurtz, David L. <br/><br/>
Marketing 

 - Chicago  Dryden Press  1981 
 - xxv, 685p. 
<br/><br/><label>ISBN: </label>030574315 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / K86