McDonald, Malcolm <br/><br/>
Market segmentation  a step-by-step approach to creating profitable market segments 

 - Houndmills  Macmillan Press  1995 
 - xvii, 271p. 
<br/><br/><label>ISBN: </label>9780333637234 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / M12