Marconi, Joe <br/><br/>
The brand marketing book  creating, managing, and extending the value of your brand 

 - Illinois  NTC  2001 
 - xv, 247p. 
<br/><br/><label>ISBN: </label>9780844222578 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.827  / M16