Handbook of product placement in th mass media 

 - Mumbai  Jaico  2006 
 - 288p. 
<br/><br/><label>ISBN: </label>9788179926161 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MASS MEDIA
<br/><br/><label>Dewey Class. No.: </label>302.23  / H15