Carroll, Raymond L. <br/><br/>
Electronic media programming  strategies and decision making 

 - New York  McGraw-Hill  1993 
 - xii, 532p. 
<br/><br/><label>ISBN: </label>9780070102989 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BROADCASTING<br/>PLANNING<br/>TELECOMMUNICATIONS
<br/><br/><label>Dewey Class. No.: </label>384.5442  / C16