Carroll, Raymond L. <br/><br/>
Electronic media programming  strategies and decision making 

 - New York  McGraw-Hill  1993 
 - 532 
<br/><br/> Glossary included. Index included.  
<br/><br/><label>ISBN: </label>0070102988 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SOCIOLOGY
<br/><br/><label>Universal Decimal Class. No.: </label>316.774  / C16