Malhotra, Naresh K. <br/><br/>
Marketing research    an applied orientation 

 - 4th ed. 
 - New Jersey  Pearson Education  2004 
 - xxix,713p. 
<br/><br/> CD Included 
<br/><br/><label>ISBN: </label>0131217291 
<br/><br/><label>Universal Decimal Class. No.: </label>659.113.2  / M14