Myers, James H. <br/><br/>
Consumer behavior and marketing management 

 - New York  Houghton Mifflin  1967 
 - x, 336p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8342  / M92