Schiffman, Leon G. <br/><br/>
Consumer behavior 

 - 4th ed 
 - New Delhi  Prentice-Hall  1993 
 - xxiii, 680p. 
<br/><br/><label>ISBN: </label>0876927240 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8342  / S13